CONTROL YOUR PHOTO SETUP
Use the L.I.G.H.T. Formula™ to get consistent light for product photos.
Without a better space, expensive lighting equipment, or waiting for perfect conditions.
Live, 5-Day Challenge
Starting January 19, 2026
Lighting Made Simple™ helps you:
✔️ Stop guessing whether your photo setup will work.
✔️ Know what to adjust when your light looks off.
✔️ Get the same results even when your space or conditions change.
✔️ Trust your setup instead of hoping the light cooperates.
WHO IS THIS FOR?
✔️ Sellers who photograph small products
✔️ Sellers who photograph large products
✔️ Sellers who use natural light
✔️ Sellers who use artificial light
✔️ Sellers who use a mix of both
✔️ Sellers who struggle with reflective products
(Makers who hand-make or design the products they sell.)
Because Lighting Made Simple teaches how light behaves and how to work with it,
not a single setup, space, or shooting style.
The L.I.G.H.T. Formula™ shows you how to get consistent results
regardless the size of your product or the type of light you use,
so you’re not stuck wondering if this applies to you.
What No One Explains About Lighting Product Photos
When product photos don’t look right, the advice usually sounds the same.
Buy lights. Find a better window. Change where or when you shoot.
Sellers follow that advice because it feels proactive, but it never explains why lighting works one day and doesn’t work the next.
Most sellers don’t struggle because they’re doing something wrong.
They struggle because they were never taught how to tell what their light is actually doing.
So every photo shoot becomes trial and error.
Sometimes it works. Most of the time it doesn’t.
Once sellers can see what’s happening in their setup, the guessing stops and results finally start to improve.
What Sellers Say After Light Finally Makes Sense
“Before this challenge, I could never find the ‘right’ place to take photos.
With tiny windows and dark corners, all I got were shadows and frustration.
Now I finally have the tools and understanding to get the quality I need.”
Laine Shepard
PennyPotCottage
“Knowing there is a solution and understanding what it is completely changed everything for me.
I’m now able to take much better photos, even using artificial light, thanks to what I learned in Lighting Made Simple.”
Jolene Parrish
MotherTucker'sPlace
“I was already using natural light, but it was hit or miss.
Now I understand why it sometimes worked and sometimes didn’t, and that understanding alone made a huge difference in my photos.”
Patrícia Esteves
CodexFlorae
WHAT YOU GET:
Here’s how Lighting Made Simple helps you diagnose what’s wrong and correct it step by step, so your photo setup finally feels controllable:
5 Bite Sized Lessons: The L.I.G.H.T Formula™
Short, focused daily lessons that teach you how to evaluate, diagnose, and correct light step by step.
Each day tackles one specific lighting problem so you are never guessing what to fix next.
By the end of the five day challenge, you will understand how to create soft, even, controlled light in your own space, with your own setup, using natural light, artificial light, or a mix of both.
This is not about copying a setup.
It is about learning how light behaves so you can control it anywhere.
Live Daily Critiques and Q&A: Inside the Private Facebook Group
Each weekday at 11:00 AM EST, we meet live inside the private Facebook group for real time critiques and Q&A.
You will submit your work and I will personally review your setup, your light, and your results.
I answer every question and review every submission so you get feedback specific to your product, space, and lighting challenges, not generic advice.
Live sessions are recorded and available as replays.
You will have access to the group and all support through Tuesday, January 27, 2026, giving you built in make up days if life gets in the way.
The L.I.G.H.T Formula™ Handbook: Your Lighting Reference Guide
This is not a workbook.
This is a problem solving handbook.
The handbook breaks lighting down into clear symptoms and cures so you can quickly identify what is wrong and know exactly how to fix it.
Each section helps you connect what you are seeing in your photos to what is actually happening with your light.
Instead of guessing or trying random fixes, you will learn how to diagnose issues like dull photos, harsh shadows, uneven light, reflections, and inaccurate color and apply the right solution with confidence.
This handbook becomes a long term reference you can return to whenever lighting feels off.
Guided Submission Templates: Structured Submissions for Better Feedback
These templates are not just for organization.
They are designed to help you get better critiques.
Each day, the templates guide you to document:
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Your setup
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What the light looks like before changes
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What you adjusted
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What the light looks like after
This gives me the exact information I need to diagnose your lighting accurately and give you clear, actionable feedback that applies to your space, your product, and your struggles.
Downloadable Lessons and Resources
All lessons, live replays, and downloadable resources are yours to keep.
You can download everything and revisit it anytime, whether you are setting up a new space, photographing a new product, or troubleshooting a lighting issue months from now.
No pressure to keep up. You can revisit everything anytime.
Here’s what progress looks like when you learn how to diagnose and adjust light step by step.
Not better cameras. Not new spaces. Better control.
Becky Ayers Hunter
By Day 2, Becky was able to reduce harsh light and soften shadows for a cleaner, more balanced photo.
What previously felt sharp and distracting became calmer and no longer distracted from the product, without changing her space or light source.
Cindy Brown
By Day 3, Cindy was able to get even light on her product so details and color were clearly visible.
What previously felt dark and inconsistent became softer, more balanced, so product details and color could be seen clearly.
Susan Woodhall
By Day 4, Susan was able to control reflections so surface details were clearly visible.
What previously looked shiny and distracting became more controlled without reflections pulling attention away from the surface detail.
Carolyn Benson
By Day 5, Carolyn was able to correct color so her product photographed true to life.
What previously looked dull and slightly off became warmer, more accurate, and consistent with how the product looks in person.
This is what control looks like, one step at a time.
Why Product Photos Feel Harder Than They Should
Most sellers feel like taking product photos is harder than it should be.
The setup changes. The results change. Nothing ever feels consistent.
What most sellers don’t realize is that light behaves differently depending on how it is used, and they were never taught how to recognize those differences.
Natural light shifts throughout the day.
Artificial light changes based on placement, direction, and setup.
When sellers don’t understand what their light is doing, every photo shoot turns into guesswork.
Sometimes it works. Most of the time it doesn’t.
The L.I.G.H.T. Formula™ slows this process down so sellers can see what their light is doing and know how to adjust it.
That is when product photography stops feeling stressful and starts feeling controllable.
When Lighting Feels Inconsistent
When sellers take product photos and the lighting changes from shoot to shoot, it creates uncertainty.
They are never quite sure what will work, so every session feels like starting over.
Over time, that pattern matters.
Photo shoots get delayed.
Products do not get updated as often.
New Products don't get listed.
Sellers avoid taking new photos unless they absolutely have to.
Not because they do not care.
But because the process feels frustrating and not worth the effort.
And it does not mean they lack skill or talent.
It means their lighting setup is not understood well enough to repeat.
Lighting Made Simple is built to help sellers understand their light
so results stop feeling accidental and start feeling intentional.
Hey, i'm kristina
Product Photography Coach for Makers
As a maker and photographer, I’ve spent years helping sellers take their own product photos and watching where things consistently break down. Not with creativity or effort, but with lighting.
After more than 25 years behind the camera and years selling handmade products myself, I started noticing the same pattern over and over. Sellers were trying everything they were told to try, but no one had explained how to tell what their light was actually doing.
That missing understanding is why lighting feels confusing, inconsistent, and frustrating for so many sellers.
Lighting Made Simple was built to change that.
It teaches the same way I work through lighting myself, so sellers can evaluate their setup, understand what is happening, and adjust with confidence instead of guessing.
Your time is better spent creating, not dreading photo days or hoping your setup works.
Every time a photo shoot feels frustrating, it quietly adds up.
Learn how to understand and control your light instead of guessing.
In this live, 5-day challenge, you’ll learn the L.I.G.H.T. Formula™ so lighting finally makes sense and your photo setup stops feeling unpredictable.
Live, 5-Day Challenge
Starting January 19, 2026
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