CONTROL YOUR PHOTO SETUP
Use the L.I.G.H.T. Formula™ to get consistent light for product photos.
Without a better space, expensive lighting equipment, or waiting for perfect conditions.
Live, 5-Day Challenge
Starting January 19, 2026
Lighting Made Simple™ helps you:
✔️ Stop guessing whether your photo setup will work.
✔️ Know what to adjust when your light looks off.
✔️ Get the same results even when your space or conditions change.
✔️ Trust your setup instead of hoping the light cooperates.
WHO IS THIS FOR?
✔️ Sellers who photograph small products
✔️ Sellers who photograph large products
✔️ Sellers who use natural light
✔️ Sellers who use artificial light
✔️ Sellers who use a mix of both
✔️ Sellers who struggle with reflective products
(Makers who hand-make or design the products they sell.)
Because Lighting Made Simple teaches how light behaves and how to work with it,
not a single setup, space, or shooting style.
The L.I.G.H.T. Formula™ shows you how to get consistent results
regardless the size of your product or the type of light you use,
so you’re not stuck wondering if this applies to you.
What No One Explains About Lighting Product Photos
When product photos don’t look right, the advice usually sounds the same.
Buy lights. Find a better window. Change where or when you shoot.
Sellers follow that advice because it feels proactive, but it never explains why lighting works one day and doesn’t work the next.
Most sellers don’t struggle because they’re doing something wrong.
They struggle because they were never taught how to tell what their light is actually doing.
So every photo shoot becomes trial and error.
Sometimes it works. Most of the time it doesn’t.
Once sellers can see what’s happening in their setup, the guessing stops and results finally start to improve.
What Sellers Say After Light Finally Makes Sense
“Before this challenge, I could never find the ‘right’ place to take photos.
With tiny windows and dark corners, all I got were shadows and frustration.
Now I finally have the tools and understanding to get the quality I need.”
Laine Shepard
PennyPotCottage
“Knowing there is a solution and understanding what it is completely changed everything for me.
I’m now able to take much better photos, even using artificial light, thanks to what I learned in L.I.G.H.T.”
Jolene Parrish
MotherTucker'sPlace
“I was already using natural light, but it was hit or miss.
Now I understand why it sometimes worked and sometimes didn’t, and that understanding alone made a huge difference in my photos.”
Patrícia Esteves
CodexFlorae
WHAT YOU GET:
Here’s how Scroll-Stopping Clicks helps you get noticed in search:
10 Bite-Sized Lessons: The Scroll-Stopping Thumbnail Formula™
Short, focused lessons that break down how buyers actually decide what to click in Etsy search.
You’ll learn how to slow down the split-second search decision and understand the three psychological battles a thumbnail must win, so choosing your first image stops feeling like a guess.
The Product Pattern Finder™
Personalize the Scroll-Stopping Thumbnail Formula™ to your product.
You’ll identify the visual patterns buyers already expect for your product type, so you’re not guessing or copying and can align with how shoppers actually browse.
Includes a pre-written ChatGPT prompt to tailor the Formula to your specific product.
The Scroll-Stopping Thumbnail Test™
A practical decision tool you’ll use after learning the Formula to choose your thumbnail with confidence.
Includes:
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The Scroll-Stopping Thumbnail Test™ Quick Reference Guide
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Canva Test Templates to visually check how your thumbnail performs at a glance
The Scroll-Stopping Thumbnail Test™ GPT
This is your built-in thumbnail evaluator, trained on the Scroll-Stopping Thumbnail Formula™.
You upload your image, answer a few quick questions, and it evaluates your thumbnail against the three battles it must win to earn the click, showing you exactly where it is strong, where it is losing attention, and what to fix first.
(This course focuses on choosing and evaluating thumbnails, not taking new photos or reshooting your products. You can work with what you already have.)
Why Product Photos Feel Harder Than They Should
Most sellers feel like taking product photos is harder than it should be.
The setup changes. The results change. Nothing ever feels consistent.
What most sellers don’t realize is that light behaves differently depending on how it is used, and they were never taught how to recognize those differences.
Natural light shifts throughout the day.
Artificial light changes based on placement, direction, and setup.
When sellers don’t understand what their light is doing, every photo shoot turns into guesswork.
Sometimes it works. Most of the time it doesn’t.
The L.I.G.H.T. Formula™ slows this process down so sellers can see what their light is doing and know how to adjust it.
That is when product photography stops feeling stressful and starts feeling controllable.
When Lighting Feels Inconsistent
When sellers take product photos and the lighting changes from shoot to shoot, it creates uncertainty.
They are never quite sure what will work, so every session feels like starting over.
Over time, that pattern matters.
Photo shoots get delayed.
Products do not get updated as often.
New Products don't get listed.
Sellers avoid taking new photos unless they absolutely have to.
Not because they do not care.
But because the process feels frustrating and not worth the effort.
And it does not mean they lack skill or talent.
It means their lighting setup is not understood well enough to repeat.
Lighting Made Simple is built to help sellers understand their light
so results stop feeling accidental and start feeling intentional.
Hey, i'm kristina
Product Photography Coach for Makers
As a maker and photographer, I’ve spent years helping sellers take their own product photos and watching where things consistently break down. Not with creativity or effort, but with lighting.
After more than 25 years behind the camera and years selling handmade products myself, I started noticing the same pattern over and over. Sellers were trying everything they were told to try, but no one had explained how to tell what their light was actually doing.
That missing understanding is why lighting feels confusing, inconsistent, and frustrating for so many sellers.
Lighting Made Simple was built to change that.
It teaches the same way I work through lighting myself, so sellers can evaluate their setup, understand what is happening, and adjust with confidence instead of guessing.
Your time is better spent creating, not dreading photo days or hoping this setup works.
Every time a photo shoot feels frustrating, it quietly adds up.
Learn how to understand and control your light instead of guessing.
In this live, 5-day challenge, you’ll learn the L.I.G.H.T. Formula™ so lighting finally makes sense and your photo setup stops feeling unpredictable.
