How to Create Visual Content for Your Product-Based Business that Actually Makes You More Money

Hello, Love! Today we are going to talk about what visual content is and how it impacts each stage of the customer journey as shoppers experience your brand. 

First, let's talk about what content is… Content is many things to different people but fundamentally, content is COMMUNICATING INFORMATION. 

You are creating content for your brand so that you can communicate information about your products, services, and everything you and your brand stand for. 

Visual content is when you create a visual element to communicate that information. 

There are a lot of visual elements that you can create for your brand.

Any visual elements of your branding such as your logo, fonts, and colors are considered visual content. Why? Because your logo, fonts, and colors represent a specific aesthetic. You want people to feel a certain way when they experience your brand. So the design elements you choose subconsciously provide information to the shopper about your brand and what it stands for. Visuals evoke emotion and emotion creates connection and humans are hard-wired for connection! 

Visual elements also include

• Product photos 
• Graphics 
• Video 
• Product Packaging
• Your business cards
• Packaging Inserts
• Your booth at a market or craft fair
• Product displays (when selling in a physical store) 

So why are visual elements more important than just using text to provide shoppers with information…  and why do high-quality visuals play an even bigger role in attracting more customers and making more sales for your product-based business?

Well… because you have about 50MILLISECONDS to grab someone's attention and make an impact. 

The reason visuals are preferred over text is because our brains process visuals 60,000 times faster than text.

So when you only have 50milliseconds to grab someone's attention you want to make the biggest impact in that short amount of time and visuals will allow the shopper to process the information and messaging 60,000x faster!

High-quality visuals are proven to grab and retain the attention of the shopper more than low-quality visuals. High-quality visuals also make a GREAT first impression, build trust with your ideal customer and they make your business look more high-end and professional. This allows for a positive experience making the shopper feel more confident about clicking the add to cart button and actually purchasing your product. 

Before you start creating visual content for your brand I encourage you to brain dump all the “information” you want to share with shoppers! To do this it is really important to understand the value of your products and services you offer and why they matter to your ideal customer! If you feel a little stuck when it comes to understanding the value of your brand and why it matters to people I want to encourage you to head to attractmoresellmore.com and grab your free copy of my 3 part video training Attract. More. Sell More. 

Now that you know what visual content is, the different types of visual content, and why they are important I want to talk about the 3 stages of the customer journey and what type of visual content you should be using at each stage. 

It is important to understand the buying process and the stages shoppers go through as they experience your brand. 

• Stage 1: Attraction (Marketing) 
  • Product Photos- Styled and Lifestyle Images
  • Video
  • Graphics
• Stage 2: Conversion (Sales) 
  • Product Photos- Studio Shots on White, Styled, and Lifestyle Images
  • Video
  • Graphics 
• Stage 3: Delivery (Customer Service) 
  • Packaging
  • Business Cards
  • Inserts- Care Instructions, Assembly Instructions, Coupon Codes 

Visual content should be infused at EVERY stage as a shopper experiences your brand.

xoxo, Kristina Nicole