How to Attract More Customers and Make More Sales for Your Product-Based Business

Hey Maker! If you are ready to start attracting more customers and making more sales for your product-based business then you are in the right place. 

In this video, you are going to learn my proven 3-step process to attracting more customers and making more sales. 

It is called the VSA Method. 

Step 1: Value

Every successful business creates or provides something of value that people want or need. The most successful businesses create the most value! 

Value can come in many different forms but the principle remains the same. Value makes someone else's life better. 

As a product-based business your products can add value to people's lives but so can your customer service. 

Maybe you offer personalization or variations in color or size. These would be product values.

Or maybe you offer fast processing times, free shipping, or free returns. These would be values of your service.  

There are so many ways to potentially create value as a brand but you can’t create value without understanding what people want or need.

So you need to be doing your market research to discover what people actually want or need and then you need to create it!

Step 2: Seen

This one is simple. 

People have to know your product exists. If you do not get your product in front of people they can not buy from you. 

Getting your product in front of people happens in a few different ways! Here are some suggestions.

• Master SEO (search engine optimization) so that your products are actually showing up in search! SEO is not the same for every platform so you need to learn SEO for each platform you sell on! 
• Show up on social media 
• Collaborate with other makers 
• Do in-person markets or get your products into physical shops! 

There are so many ways to get your product in front of people.

You can't just create the product... They will not come... You have to get your product in front of people. Let your brand and products be seen! 

Step 3: Attention

 It isn’t enough to show up on social, in search, or in person. You have to be able to grab the shopper's attention with stunning visual content. 

Did you know that our brains process visuals 60,000 times faster than text?

There are hundreds of studies online by marketers, psychologists, and neuroscientists that prove visual content is the future of marketing and sales.

Every business is competing for attention. You have seconds to grab someone’s attention before they continue scrolling or walk right past your product. 

You need to set yourself apart with high-quality visuals that inform, engage, create connection, and influence shoppers to take action! 

Visual content can also come in many forms! 

• product photos
• social graphics
• video
• inserts
• packaging
• in-person displays and booths

If you aren’t filling all 10 image spots on Etsy with Different images that inform, engage, create connection, and influence shoppers to buy you should be!

65% of humans are visual learners. What better way for them to learn about the features and benefits of your product than through product photos.

Social Media Posts with images produce 180% more engagement!

If you aren’t creating videos for your product-based business, you should be!

People are 85% more likely to buy a product after watching a video about it.

Brands that create custom visual content for their businesses have a 7x higher conversion rate. 

Let that sink in… 

If you are ready to learn more about each step of the VSA Method then I want to invite you to head to attractmoresellmore.com and grab your FREE ACCESS to my 3-part video training series Attract More. Sell More. 

Inside this free training, we are going to deep dive into the VSA Method and learn what you can be doing to attract more customers and make more sales for your product-based business. 

xoxo, Kristina