Creating visuals like a brand, not just photographing products
A high-touch coaching experience for makers ready to define their brand identity and build a clear, recognizable photo style they can repeat across every product, collection, and launch.
This is for makers who feel called to share their work with the world and are ready to build something lasting.
You already know how to take good photos. But at this stage, something deeper starts to matter.
You’ve learned the technical side.
Your photos look good.
And yet, something still doesn’t feel settled.
Not because you’re doing it wrong,
but because you’re ready for more intention.
You may notice that the “look” you admire in other brands never quite fits your own work.
Your photos feel strong one day, then disconnected the next.
And even when you adjust lighting, props, and edits, you still question your choices.
This isn’t a skill gap. It’s a clarity gap.
When your visuals don’t come from a clear brand identity, every shoot starts to feel like starting over.
Your photos should be making sales easier,
but instead, they’re carrying too much weight.
✓ Customers scroll past instead of clicking
✓ Your visuals don’t fully communicate the quality you’ve worked so hard to build
✓ Your business lacks a consistent, recognizable look that builds trust
✓ You know your products deserve visuals that reflect their value, but you can’t pinpoint what’s missing
At this level, the challenge isn’t learning how to take better photos.
It’s learning how to create visuals that mean something, consistently.
"I kept tweaking my photos over and over, but they still didn’t look like I wanted. Some days they looked great, other days they felt completely off. I wasted so much time adjusting lighting, changing backgrounds, and playing with edits, but I could never get that consistent, polished look I saw in other brands. I knew my products deserved better photos, but I had no idea what I was doing wrong."
- Danielle Hemberger, Brooklyn + Main
This is why your questions never seem to have clear answers.
At this stage, it’s natural to start asking questions like:
What aesthetic works for my product?
What props should I be using?
Should this be styled or minimal?
Should I shoot flat lay or straight on?
These feel like practical questions.
But they aren’t technical ones.
They’re strategic ones.
There is no single aesthetic that works for every product.
No universal prop list.
No correct angle.
Because every visual decision only makes sense in context.
Your brand.
Your product.
Your customer.
Without clarity there, advice becomes noise.
One suggestion contradicts the next.
What works for someone else never quite fits your work.
Not because you’re missing information.
But because those decisions are meant to be made from a clear point of view.
Until that point of view exists, every shoot feels like guesswork.
Once it does, those same questions become obvious.
When your brand identity is clear, everything about your visuals changes.
Styling stops feeling like a guessing game.
Aesthetic decisions stop feeling subjective.
Consistency stops requiring constant effort.
Because your visuals are no longer based on trends or trial and error.
They’re based on intention.
When you know:
• what your brand stands for
• who your work is meant for
• how your products are meant to be experienced
your photo decisions start to align naturally.
Props aren’t chosen because they look nice.
They’re chosen because they reinforce meaning.
Backgrounds aren’t picked for variety.
They’re chosen to support your message.
Angles aren’t random.
They’re intentional.
Your photos begin to work together instead of competing for attention.
Each image feels connected to the next.
Across products. Across collections. Across launches.
This is where a recognizable photo style comes from.
Not from aesthetics alone.
But from clarity.
What you need isn’t more trial and error.
It’s a clear, guided process that brings intention to every visual decision.
INTRODUCING...
The Makers Method™
This is the work behind a recognizable brand.
The Makers Method is a high-touch coaching experience for makers who are ready to stop approaching their visuals as isolated photos and start building a brand with intention.
This work isn’t about choosing an aesthetic.
It’s about defining your brand identity and learning how to translate it into visuals that make sense for your work, your customer, and the way you want your brand to be experienced.
Inside The Makers Method, we focus on clarity first, then execution.
Here’s what makes The Makers Method different:
Not Just Another Photography Course
This is a high-touch coaching experience for makers who are ready to stop approaching their visuals as isolated photos and start building a brand with intention.
This work can’t be templated. Your brand, your product, and your customer are specific.
That’s why The Makers Method is built around direct guidance, feedback, and refinement, not presets or plug-and-play answers.
Not Just “Better” Photos... A Recognizable Brand Identity
Inside The Makers Method, we focus on clarity first, then execution.
You’ll define the language of your brand and understand what your visuals need to communicate.
From there, you’ll learn how to make creative decisions that align with that identity, so your photos feel intentional, cohesive, and unmistakably yours.
This is how a recognizable photo style is built, not through aesthetics alone, but through clarity.
Not Just a One-Time Fix... A Repeatable Method
As part of this work, you’ll develop a signature photo style supported by your personalized Signature Shoot Recipe.
This framework guides how you style, compose, and capture your products so every shoot feels grounded instead of improvised.
It’s what allows your visuals to stay consistent across products, collections, launches, and seasons of growth without starting from scratch each time.
WHO THIS IS FOR
The Makers Method is for makers who:
✓ care deeply about their craft
✓ want to build something lasting
✓ are willing to slow down to gain clarity
✓ value intention over trends
✓ want their visuals to reflect the meaning behind their work
If you feel called to share what you create with the world and you’re ready to treat your visuals as part of your brand, this work will feel aligned.
This is what happens when clarity replaces guesswork.
"I knew my photos weren’t doing my products justice. I had learned the basics, but I still struggled to create the kind of styled, professional-looking images that make people stop and say ‘wow.’ I knew what I wanted my photos to look like, but I just couldn’t get there on my own.
With Kristina’s expert feedback, I refined my unique photo style and learned how to adjust my lighting, props, and setups to achieve that high-end, polished look. The difference was incredible. Now, professional marketers and peers tell me my photos look like they were taken by a pro.
Not only have I saved thousands by taking my own brand-level photos, but I’ve also gained the confidence and skills to do it quickly and consistently. Instead of guessing, I now have a repeatable process, one that helps me sell more while spending less time behind the camera and more time creating."
Tina logassi - prim heirloom designs
Here’s what it looks like to work inside The Makers Method.
WHAT YOU GET:
Here’s how The Makers Method supports you as you build a clear, recognizable visual identity and a repeatable process for creating brand-level visuals with confidence.
Step-by-Step Video Lessons
The foundation for clarity
Follow a structured series of video lessons designed to establish clarity before execution.
You’ll work through the foundations of your brand identity and visual direction, then learn how to translate that clarity into styling, lighting, composition, and editing choices that align with your brand.
Each lesson builds intentionally on the last, giving you a clear framework to follow so your creative decisions feel grounded, not reactive, before we move into personalized coaching.
Personalized Coaching Calls
Where refinement happens
Ten 60 minute one on one coaching calls designed to guide you through The Makers Method with direct support and real time feedback.
Each session builds on the video lessons and creative work you’re doing, giving you space to refine your visual direction, ask deeper questions, and make confident decisions that actually fit your brand.
All calls are live streamed inside the private Product Photography Studio, allowing you to learn from other makers’ breakthroughs while still receiving individualized guidance tailored to your work.
The Product Photography Studio
Ongoing support and continuity
Your private space for continued support, feedback, and growth as you build and refine your brand visuals.
Inside the Product Photography Studio, you’ll connect with other committed makers, receive personalized critiques, and watch live streamed coaching sessions.
Even after your calls are complete, you’ll keep lifetime access to the group, giving you a place to return for feedback, refinement, and support as your brand evolves.
AI-Powered Tools and Creative Resources
Support tools, not the star
Custom ChatGPT and Midjourney prompts designed to support your creative process, not replace it.
Use these tools for brand discovery, shot list planning, styling inspiration, and campaign development, alongside downloadable worksheets and templates that help you stay organized, intentional, and consistent as you work through The Makers Method.
These resources are here to support your thinking, not shortcut it.
Real Results from Makers Who Claimed Their Visual Identity
These makers stopped guessing, defined their brand direction, and built a recognizable photo style they now trust across their business.
Jennifer Ochoa
"The Makers Method offers personalized, tailored support that goes beyond just photography. Kristina’s live one-on-one sessions provide deep dives into different aspects of your business, helping you grow in specific areas. The smaller group setting creates an intimate learning experience where we all benefit from each other’s journeys while having a cheerleader and mentor in our corner. If you need a roadmap to your definition of success, this is the program for you!"
LOUIS BROOKS
"Before taking The Makers Method, I was confident in my ability to create beautiful, handcrafted pieces, but I struggled with marketing and selling on Etsy. This program completely changed that. It helped me narrow in on my ideal audience and taught me how to create photos that truly speak to them. I learned not just the artistic side of styling and composition, but also the technical skills needed to bring out the best in my products. Now I can tell a story through my photos that draws people in and reflects the heart behind my work. I’m confident these lessons will help my business continue to grow and succeed."
KAT HOHBEIN
"I went from not sure how to style photos for my audience to knowing exactly what scenes to setup for each product. I have also used the style guides and resources created in this program in other areas of my marketing to incredible effect. This doesn't just give you visual help but also helps you establish a foundation for all marketing going forward."
"For jewelry designers out there, you know how challenging it is to photograph your jewelry. You want the gemstones to be true to color and to avoid any unwanted reflections in the metals. The Makers Method is so much more than just getting your pictures right. You will learn the process for creating the vibe and story in your photos that attracts your ideal client. After working through the Maker's Method with Kristina, I'm able to capture the "sun-washed, coastal elegance" aesthetic in my photos that feels authentic to my brand."
Laura Novak-Roesgen
"I’ve taken a lot of online courses... some helpful, but most left me feeling lost and on my own. I was skeptical when I joined The Makers Method because I’d been burned before, but Kristina actually follows through on her promises. From day one, she made sure I had the guidance and support I needed, not just through video lessons, but in real, hands-on ways. I was nervous for my first coaching call, but she made me feel comfortable, listened to my struggles, and gave me actionable steps that actually made sense. The coaching calls were game-changing... I could ask anything, show up as I was, and always walk away feeling more confident. Kristina never left me stranded, and that’s what makes this program different. I still make mistakes, but now I know how to fix them, and I know I’m never figuring it out alone. Everything is figure-out-able with Kristina in your corner!"
Danielle Hemberger - Brooklyn + main
Everything you need to know before joining
I want you to feel confident this is the right next step for your business.
What exactly is The Makers Method?
How is The Makers Method structured?
Do I have to attend the live coaching calls?
How is this different from Product Photography Essentials?
What if I’m not confident in my brand yet?
How long do I have access to The Makers Method?
Is there a money-back guarantee?
Ready to build your visual identity with intention?
This work asks for presence, intention, and commitment.
It’s not fast. It’s not passive. And it’s not for everyone.
The Makers Method™
$1497
Payment plans available at checkout through Klarna and Afterpay.
Join The Makers MethodEnrollment opens for three days only and is limited due to the coaching nature of the program.
